From the last post (and from many of my logo sketches), I realized that I need to go back to having the word “counter” in cursive rather than “intuition” in cursive. Either way actually makes sense when relating it to my thesis, but having counter in the personalized font not only makes the word easier to read and to lock up, but it also gives the word more personality. Much like kitchen counters, each has a personality of its own and each person cooking on their counter has different experiences cooking. Intuition also varies according to each individual (thus the reason it could have worked as the cursive word), but it also has a more scientific feel/meaning, which is what I am going for considering I am moving back into the realm of ratios is the kitchen.
After many hours of narrowing the logos down, I expanded the variations yet again, but this time with tiny details changed rather than completely different looks and feels. I kept coming back to this typeface (Cosmic Cursive) because of the “c” and the “er” connection. I wasn’t a fan of “t” as it was and I wanted to give it a “cooking” flare, so without making it a literal knife, I adjusted the curvature of the top of the “t” to make it look as though it’s a knife.
I did some color research this week as well and discovered that warm colors (red, orange and yellow) are appetite stimulants, while blues (what I was planning on using) is an appetite suppressant. I reversed my color palette so that red is the dominant color (especially in the logo), so that food and appetites can be subconsciously aroused just through the use of color.
I need some help from you guys…what do you think? There are some I probably shouldn’t have included because they’re definitely out of the running (3, 12, and 16), but I did anyways.
From here I added a bit of texture and highlighting/shading to create depth. I haven’t decided whether I want to include the “:” or not. I like it as a visual separator, but it also ties into my ratio idea. Not sure if it makes it too off balanced, or if I like the off balanced nature of it. Clearly I’m not going for centered (except for a few variations that are centered), but just feeling it out. It’s still not quite there, but I think I’m finally getting close!